The main aim of a trailer is to give the audience an idea of the basic plot of the film to make an audience member want to pay their money to go and see the film. It also has a lot of the best shots in the film in a quick sequence (montage) to interest an audience member when they see this trailer and they go see the film. They would also name the key actors in the film so if a member of the audience recognises these actors and likes some of their previous films so it would encourage them to go and see the film knowing they like previous films these actors have done. It also shows the genre of the film knowing this will appeal to a specific audience, so they know if they show the better parts of the film it will encourage this type of audience to go and see the film; seven is an action/thriller so that appeals to a very wide range of audience from old to young and probably both genders, so it has a large range to cover which would men that it would attract a lot of people.
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